|

Course Overview

Pricing and positioning are powerful levers that directly influence market success. This Pricing Strategies and Market Positioning Training Course provides participants with practical tools to design competitive pricing models, align value propositions, and position brands effectively in dynamic markets.

The course explores value-based pricing, competitive analysis, behavioral pricing psychology, positioning frameworks, and global best practices. Participants will study real-world case studies, conduct simulations, and develop strategies to achieve sustainable growth.

By the end of this program, professionals will be able to align pricing strategies with market positioning to drive revenue and customer loyalty.

Course Benefits

• Understand pricing models and their applications.

• Apply market positioning frameworks for differentiation.

• Leverage psychology in pricing decisions.

• Strengthen value propositions with effective positioning.

• Benchmark global best practices in pricing and positioning.

Course Objectives

• Define principles of pricing strategy and market positioning.

• Design competitive and value-based pricing models.

• Apply behavioral insights to pricing decisions.

• Conduct market and competitor analysis for positioning.

• Align pricing with brand and customer perceptions.

• Develop strategies for global and digital markets.

• Measure effectiveness with pricing and positioning KPIs.

Training Methodology

This course blends expert-led lectures, interactive pricing simulations, global case studies, and group workshops. Participants will create and test pricing and positioning strategies.

Target Audience

• Marketing and brand managers.

• Business development and product managers.

• Finance and strategy professionals.

• Executives responsible for pricing decisions.

Target Competencies

• Pricing strategy design.

• Market positioning frameworks.

• Behavioral pricing psychology.

• Competitive analysis and value alignment.

Course Outline

Unit 1: Introduction to Pricing and Positioning

• Defining the role of pricing in market success.

• Market positioning principles.

• Price–value perception dynamics.

• Case studies of pricing and positioning strategies.

Unit 2: Pricing Models and Frameworks

• Value-based, cost-plus, and dynamic pricing.

• Subscription and tiered pricing models.

• Freemium and bundling approaches.

• Practical exercise: designing a pricing model.

Unit 3: Psychology of Pricing

• Anchoring, decoy effect, and perceived value.

• Behavioral economics in pricing.

• Emotional and cultural influences.

• Case study: psychological pricing in action.

Unit 4: Market Positioning Strategies

• Positioning maps and frameworks.

• Differentiation vs. cost leadership strategies.

• Competitive positioning analysis.

• Group activity: positioning workshop.

Unit 5: Global and Future Pricing Trends

• Pricing strategies for global markets.

• Digital economy and real-time pricing.

• AI and predictive pricing models.

• Future outlook on pricing and positioning.

Ready to optimize your pricing and strengthen your brand?
Join the Pricing Strategies and Market Positioning Training Course with EuroQuest International Training and gain the expertise to design profitable pricing models and effective market positioning strategies.