|

Course Overview

Social media is one of the most measurable marketing channels, yet many organizations struggle to translate data into actionable insights. This Social Media Analytics and Performance Tracking Training Course provides participants with frameworks to evaluate campaigns, monitor KPIs, and align social strategies with business objectives.

The course covers platform analytics, third-party tools, sentiment analysis, conversion tracking, and ROI measurement. Participants will study case studies from global brands and practice building performance dashboards and data-driven strategies.

By the end of this program, professionals will be able to turn social media data into insights that drive growth and customer engagement.

Course Benefits

• Understand core social media analytics principles.

• Track performance using platform-native tools.

• Apply advanced measurement frameworks and KPIs.

• Optimize campaigns with data-driven insights.

• Measure ROI and demonstrate value to stakeholders.

Course Objectives

• Define social media analytics and performance metrics.

• Use analytics dashboards to monitor campaigns.

• Apply KPIs for reach, engagement, and conversions.

• Conduct sentiment and trend analysis.

• Measure ROI across multiple social platforms.

• Optimize strategies through data-driven decision-making.

• Benchmark best practices in social media tracking.

Training Methodology

This course blends lectures, tool demonstrations, case studies, and group workshops. Participants will create performance dashboards and test analytics-driven optimization strategies.

Target Audience

• Marketing and social media professionals.

• Digital strategy and analytics specialists.

• Brand and communication managers.

• Executives seeking to measure digital impact.

Target Competencies

• Social media analytics.

• Performance measurement and KPIs.

• ROI analysis in digital marketing.

• Data-driven campaign optimization.

Course Outline

Unit 1: Introduction to Social Media Analytics

• Why analytics matter in social media.

• Key metrics vs. vanity metrics.

• Aligning analytics with business goals.

• Case studies of data-driven success.

Unit 2: Platform Analytics and Tools

• Native analytics (Facebook, Instagram, LinkedIn, Twitter, TikTok).

• Third-party analytics tools.

• Custom dashboards for multi-channel tracking.

• Practical exercise: platform insights deep-dive.

Unit 3: KPIs and Performance Measurement

• Engagement, reach, and conversion KPIs.

• Setting benchmarks for campaigns.

• Attribution in social media.

• Group activity: KPI framework design.

Unit 4: ROI, Sentiment, and Trend Analysis

• Calculating ROI for social campaigns.

• Sentiment analysis and brand monitoring.

• Identifying trends from social data.

• Case study: ROI-driven social strategy.

Unit 5: Optimization and Future of Social Analytics

• Turning insights into action.

• Real-time monitoring and agile adjustments.

• AI and predictive analytics in social media.

• Future outlook for performance tracking.

Ready to turn social data into business growth?
Join the Social Media Analytics and Performance Tracking Training Course with EuroQuest International Training and gain the expertise to measure, optimize, and maximize your social media ROI.