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Course Overview

Innovation alone does not guarantee success—organizations must also master the process of commercialization. The Technology Commercialization and Innovation Management Training Course provides participants with frameworks to bridge the gap between invention and market adoption.

Participants will explore technology transfer, intellectual property management, product development, and commercialization strategies. The course also emphasizes innovation portfolio management, organizational culture, and leadership practices that enable sustainable growth.

Through global case studies, simulations, and workshops, participants will gain practical insights into transforming R&D outputs into scalable, market-ready solutions.

By the end, attendees will be equipped to design strategies that drive innovation, protect IP, and maximize value from technological advances.

Course Benefits

• Learn how to bring innovations from lab to market.

• Gain tools for technology transfer and commercialization.

• Understand IP, licensing, and partnership strategies.

• Build sustainable innovation management frameworks.

• Drive competitive advantage through innovation.

Course Objectives

• Explore the process of technology commercialization.

• Apply frameworks for innovation management.

• Manage intellectual property and licensing models.

• Align R&D outcomes with business strategy.

• Design go-to-market strategies for new technologies.

• Develop innovation portfolios and ecosystems.

• Build leadership capabilities for sustainable innovation.

Training Methodology

The course uses interactive lectures, global case studies, group workshops, and strategy simulations. Participants will work on commercialization roadmaps for sample or real technologies.

Target Audience

• R&D and product development managers.

• Corporate strategy and innovation leaders.

• Entrepreneurs and technology transfer professionals.

• Consultants supporting commercialization strategies.

Target Competencies

• Technology commercialization.

• Innovation management.

• IP and licensing strategy.

• Market readiness planning.

Course Outline

Unit 1: Introduction to Technology Commercialization

• Defining commercialization and value creation.

• From invention to market: key steps.

• Barriers and enablers of successful commercialization.

• Case studies of global commercialization success.

Unit 2: Intellectual Property and Technology Transfer

• Role of IP in commercialization.

• Patents, trademarks, and licensing models.

• University and corporate technology transfer.

• IP protection in global markets.

Unit 3: Innovation Management Frameworks

• Innovation process models.

• Portfolio management for innovation projects.

• Balancing incremental and disruptive innovation.

• Aligning innovation with strategic objectives.

Unit 4: Product Development and Market Strategy

• From prototype to market-ready product.

• Customer validation and market testing.

• Go-to-market strategies for new technologies.

• Pricing, partnerships, and distribution models.

Unit 5: Partnerships and Ecosystem Development

• Role of partnerships in commercialization.

• Building innovation ecosystems.

• Collaborating with startups, universities, and corporates.

• Open innovation strategies.

Unit 6: Measuring Innovation and Commercialization Success

• KPIs for innovation performance.

• Measuring ROI in commercialization.

• Tracking adoption and market penetration.

• Communicating innovation value to stakeholders.

Unit 7: The Future of Technology Commercialization

• Trends shaping innovation management.

• AI, blockchain, and digital platforms in commercialization.

• Global opportunities and risks.

• Building resilient commercialization strategies.

Ready to turn technology into market success?
Join the Technology Commercialization and Innovation Management Training Course with EuroQuest International Training and master the journey from idea to impact.