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Course Overview

CSR communication plays a critical role in how organizations demonstrate responsibility, transparency, and commitment to sustainability. Done effectively, CSR communication enhances trust, strengthens reputation, and engages stakeholders. Poor communication, however, risks skepticism and reputational harm.

This CSR Communication Training Course provides participants with frameworks for developing clear, transparent, and engaging CSR messages. Attendees will explore sustainability reporting standards, stakeholder engagement tools, storytelling techniques, and strategies for communicating CSR across digital and traditional platforms.

Through case studies, workshops, and practical exercises, participants will develop skills to align CSR initiatives with organizational values and communicate them credibly to diverse audiences.

Course Benefits

• Build credibility through authentic CSR communication.

• Strengthen stakeholder trust and engagement.

• Align CSR communication with ESG and sustainability standards.

• Leverage storytelling to humanize CSR initiatives.

• Evaluate and measure CSR communication effectiveness.

Course Objectives

• Define the role of communication in CSR and sustainability.

• Apply international reporting frameworks (GRI, ESG).

• Develop CSR narratives aligned with corporate strategy.

• Use storytelling and digital tools for engagement.

• Address skepticism and greenwashing risks.

• Communicate effectively with internal and external stakeholders.

• Measure and improve CSR communication outcomes.

Training Methodology

The course integrates interactive lectures, CSR case studies, group exercises, and communication strategy workshops. Participants will practice developing CSR messages, reports, and campaigns.

Target Audience

• CSR and sustainability managers.

• Corporate communication and PR professionals.

• Marketing and brand managers.

• Executives responsible for stakeholder engagement.

Target Competencies

• CSR and sustainability communication.

• Stakeholder engagement.

• Transparency and accountability.

• Storytelling and reporting.

Course Outline

Unit 1: Foundations of CSR Communication

• Defining CSR and its role in corporate strategy.

• The importance of communication in CSR success.

• CSR vs. ESG: differences and synergies.

• Case studies of effective CSR communication.

Unit 2: CSR Reporting Frameworks and Standards

• Introduction to GRI, ESG, and integrated reporting.

• Building credibility through reporting.

• Transparency and accountability in disclosures.

• Practical reporting exercises.

Unit 3: Stakeholder Engagement and Dialogue

• Mapping stakeholders for CSR initiatives.

• Tools for engagement and dialogue.

• Addressing stakeholder expectations.

• Building trust through two-way communication.

Unit 4: Storytelling and Digital CSR Communication

• Humanizing CSR through narratives.

• Digital platforms for CSR communication.

• Visual storytelling and multimedia engagement.

• Avoiding greenwashing and reputational risks.

Unit 5: Measuring and Improving CSR Communication

• Evaluating communication effectiveness.

• KPIs and metrics for CSR reporting.

• Monitoring stakeholder feedback.

• Continuous improvement strategies.

Ready to communicate CSR with credibility and impact?
Join the Corporate Social Responsibility (CSR) Communication Training Course with EuroQuest International Training and strengthen trust through transparent, impactful communication.